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Destinations Wisconsin's Annual Conference for Destinations Marketing Organizations and Wisconsin Tourism Industry Professionals

We hope to help you Make it Happen in Eau Claire November 12 & 13, 2026  at our 24-hour annual conference for destinations marketing organizations and Wisconsin tourism industry professionals. We will have top-notch speakers - including keynote speaker and AI expert Todd Brook, - great learning sessions, networking opportunities and fun! 


Registration will open in in late August. The preliminary agenda is below.

Refund policy: Registrations will be refunded through 10/31 minus processing fees

Convention Files

Conference Agenda

Thursday, November 12 2026
10:45 AM - 5:00 PM

Registration - Foyer

12:00 PM - 1:50 PM

Opening Luncheon & Keynote

From Seeing to Doing: Bringing AI to Life in Your Organization

Every organization sees how fast AI is moving. This session creates clarity on why the time to act is now: it's no longer a maybe. Todd Brook breaks down the mechanics of the two sides of enablement, individual and organizational, and what makes them different. Through real examples of what's possible, attendees will leave with the ability to pull together an AI strategy that actually delivers.

Presenter: Todd Brook

Sponsored by: Discover Wisconsin


2:00 PM - 3:00 PM

Breakout Sessions

  1. Building Business Relationships
  2. Prioritize, Plan, Practice: Making AI Work for Your Small Organization
  3. DMO Roundtables – Network with your DMO peers and share ideas on facilitated tables focusing on Visitor Centers & Service, Visitor Guides, Events, Partnerships/Membership.

 

3:00 PM - 3:25 PM

Networking Break

Sponsored by Circle Wisconsin

3:30 PM - 4:30 PM

Breakout sessions

  1. DMO Roundtables 2 – Network with your DMO peers and share ideas on facilitated tables focusing on the following topics: Sports & M&C Sales, Motorcoach sales; Social Media Tools, Communications
  2. Post-Election Landscape
  3. TBD
4:30 PM - 6:30 PM

Marketplace & Reception 

While networking with your colleagues, enjoy your appetizers, refreshing beverages, and light entertainment, hosted by Visit Eau Claire. Visit all the sponsor and exhibitor marketplace booths for a chance to win some fabulous door prizes. 

Sponsored by: McDaniels Marketing


6:45 PM - 10:00 PM

Downtown Eau Claire Dine Around - Dine your way through downtown Eau Claire. 

Friday, November 13 2026
7:30 AM - 9:00 AM

Registration 

7:45 AM - 8:20 AM
8:15 AM - 9:00 AM

Awards Ceremony & Travel Wisconsin Outlook

9:10 AM - 10:10 AM

Breakout Sessions

  1. Deciphering the Data Dashboard
  2. Tourism Public Improvement Districts At Work
  3. Exploring Downtown Eau Claire (wraps up at 11:15 am)
  4. TBD

10:10 AM - 10:25 AM

Networking Coffee Break


10:25 AM - 11:25 AM

Breakout Sessions

  1. Igniting a Team Culture of Trust
  2. Web Site Content & Strategy
  3. Film Wisconsin

11:30 AM - 12:30 PM

Closing Luncheon