Good things will be brewing at the Destinations Wisconsin Fall Tourism Conference, November 9 & 10 at Potawatomi Hotel & Casino in Milwaukee. The conference will offer ideas and inspiration beginning with the State of the American Traveler – Wisconsin Edition keynote address by leading research firm, Destination Anaylsts. WI Dept. of Tourism Secretary Anne Sayers will be joining us along with sessions on digital marketing, sports tourism, advocacy and DMO roundtables. Visit Milwaukee will be hosting a top-notch marketplace and reception plus dine around on Thursday evening. ONLINE REGISTRATION IS NOW AVAILABLE.
Sponsorship & Exhibitor Opportunities - Destinations Wisconsin invites you to be a Fall Tourism Conference exhibitor. Learn More.
Wisconsin Tourism Trailblazer Awards - Enter your marketing/communication project or partnership initiative, or learn more. Deadline to enter is October 13, 2023.
Or, download a registration form and mail it in with payment.
Thursday, November 9 2023
Opening Luncheon & Keynote Presentation - The State of the American Traveler - Wisconsin Edition
The American and Wisconsin leisure travel market is an ever-shifting landscape. Presenting current data and trends from nearly two decades of research into American travel sentiment, behaviors and aspirations, Destination Analysts will help you move your marketing and business strategies forward with confidence in understanding The State of the American Traveler™. Speaker: David Reichbach, Destinations Analysts Senior Director of Analytics and Data Security
Sponsored by Spectrum Reach
1. Advocating for the Value of Tourism in an Illogical World
Destination marketing and management should be seen as a public good in each of our communities. Yet, sometimes, our community leaders and residents don’t appreciate our efforts to enhance tourism in our destinations. This session will help you articulate our worth and our work in divisive times, including how we need to learn to shift from ROI-based success to values-based success. Destinations Wisconsin's government relations team will wrap up the session with a Wisconsin legislative update. Speaker: Andreas Weissenborn, Destinations International Vice President of Research and Advocacy & Caty McDermott/Hamilton Consulting Group
2. Sustainable Tourism in Wisconsin
Learn from a pioneering Wisconsin destination organization on how it is helping to create an environmentally sustainable destination. Also, hear how you can become a more sustainable organization through the Wisconsin Department of Tourism’s Travel Green program. Presenters: Julie Gilbert/Destination Door County, Amy Weber/WI Department of Tourism
3. DMO Roundtables I
Join your DMO peers in discussing issues and projects related to visitor centers, partnerships/memberships and visitor guides on facilitated tables.
1. Advocating for the Value of Tourism in an Illogical World (repeat)
2. The Digital Travel Planner
From the use of virtual experiences to the rise of TikTok, this session looks at the technologies that are reshaping travel research, planning and booking. Hear the latest research on U.S. travelers’ use of new technology to plan trips and to travel. Presenter: David Reichbach/Destinations Analysts
3. DMO Roundtables II
Join your DMO peers in discussing issues and projects related to Group Sales/Service, Communications, Events on facilitated tables.
Milwaukee Dine Around
Friday, November 10 2023
Conference Registration in Lobby
Breakfast, Wisconsin Tourism Trailblazer Awards Ceremony & WI Department of Tourism Update
Speaker: WI Dept. of Tourism Secretary Anne Sayers
Sponsored by Boelter & Lincoln
1. The Power of Sports Tourism in Your Community
Sports tourism not only brings needed economic impact to a community, but it also creates lifelong memories for those involved. Join us for an exploration of the impact that sports tourism can have on your community. This session will uncover how hosting sports events can be a catalyst for economic growth, community engagement, and lasting legacies. Discover strategies to leverage sports tourism as a dynamic tool for branding your destination, fostering civic pride, and building collaborative partnerships. Explore real-world examples of communities that have harnessed the power of sports to create transformative experiences for residents and visitors alike. Don't miss this opportunity to unlock the untapped potential of sports tourism in shaping a vibrant and prosperous future for your community.
Presenter: John David/Sports ETA President & CEO
2. Tools and Apps for Tourism Marketers
This session is dedicated to equipping industry professionals with the latest digital resources for streamlining and enhancing their in-house marketing efforts. From powerful content creation tools to intuitive social media management platforms, we’ll share a handpicked selection of our favorite apps and platforms that are efficiently (and affordably!) maximizing the impact of our destination marketing and communication work. Speakers: Kate Dale/Destination Madison, Maddie Jack/Fox Cities CVB, Kenzi Havlicek/Visit Eau Claire
3. Welcoming All in the Workplace and Destination
Join us for a thought-provoking discussion featuring DMO and organization leaders who are actively working towards inclusion and equity in their workplaces and destinations. Panelists: Rodrick Cureton Jr./The Milwauke Bucks, Damian Buchman/The Ability Center, Ellie Westman Chin/Destination Madison
1. Outlook for Wisconsin Group Markets
Some group travel has been slower to return to 2019 levels compared to leisure travel. Hear from leaders in the Sports, Meetings & Convention and Motorcoach markets on how these segments are performing in Wisconsin and throughout the region and how Wisconsin is working to market to these audiences. Panelists: John David/SportsETA, Wendy Dobrinski/Circle Wisconsin, Mae Ibe/Meetings & Incentives Worldwide, Inc. Moderator: Dawn Zanoni/WI Dept. of Tourism
2. RNC Convention & NFL Draft: Preparing for the National Stage
Wisconsin is in the national spotlight in 2024 and 2025 as Milwaukee and Green Bay host the Republican National Convention and the NFL draft. Hear from the DMO executives on what it takes to host these events and how their organizations are working to ensure that they make the most of the opportunity. Speakers: Peggy Williams Smith/Visit Milwaukee & Brad Toll/Discover Green Bay
3. Creating Great Video Content
Marketing consistently with high-quality video that is fresh and engaging is crucial to tourism organizations and businesses. Learn the dos and don’ts when planning and producing video. Presenters: Jonathan Eckleberg/Eckleberg Producations, Nick Meisner/Discover Green Bay
Join us as we hear from Paul Bartolotta, international renowed chef and co-founder of the Milwaukee area Bartolotta Restaurants about the importance of community engagement. We will also announce the location of the 2024 conference.
Sponsored by Dotdash Merideth Travel