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Destinations Wisconsin

(formerly the Wisconsin Association of Convention & Visitors Bureaus)

Wisconsin's tourism industry leader that provides members with educational, advocacy, marketing and networking opportunities. Destinations Wisconsin has about 40 member destination marketing and management organizations that work together to drive destination economic impact, job creation and enhanced quality of life through tourism. They are the "go-to" experts on local destination marketing and management for the Wisconsin tourism industry.

Formed in 1993, Destinations Wisconsin initiates programs to increase awareness and appreciation of destination marketing organizations (DMOs) as well as the entire tourism industry.

Destinations Wisconsin works with the Wisconsin Department of Tourism to promote the State as a meetings and convention destination. The Meet In Wisconsin campaign targets meeting planners through advertising, trade shows and www.meetinwisconsin.com. and is leading a statewide sports marketing effort through such vehicles as www.sportswisconsin.com.

Destinations Wisconsin is a partner in the Tourism Federation of Wisconsin and is one of the lead players on such issues as Room Tax and School Start Date legislation. The association also hosts the annual Wisconsin Fall Tourism Conference and coordinates the Wisconsin Tourism Trailblazer awards.

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