The Destinations Wisconsin Tourism Trailblazers awards recognize Wisconsin tourism organizations for outstanding marketing and partnership initiatives in an effort to increase the visibility of Wisconsin's tourism industry and destination marketing organizations.

Complete the entry form below or if you prefer, download the Trailblazer Entry Form.

Eligibility and Application Details

  • Open to all Wisconsin tourism-related businesses and organizations.

  • Nominations completed by advertising and marketing agencies must be submitted in the name of the client.

  • All entries must have been executed between October 1 of the prior year of submission through September 30 of the current year.

  • No limit on the number of entries per organization.

  • When applicable, entries should include original support materials. Materials can be emailed to or sent via USPS to:
  • Destinations Wisconsin

    PO Box 393

    2480 Monaghan Way

    Sun Prairie, WI 53590

  • Entry materials will not be returned.
  • Entry deadline is the 2nd Friday of October.

Judging Criteria

Destinations Wisconsin Membership Engagement Committee will judge entries based on whether they meets the projects' objectives as well as exhibit creativity, quality and effectiveness. Form must be complete for the entry to be considered.

For questions, or call 608-837-6693.

Outstanding Marketing and Communications Initiative or Campaign
Outstanding Partnership

1.Project goals: List one to four measurable goals that were used for your project or partnership:

2. Project Tactics: List the tactics for each corresponding goal provided in #1.

3.Goal Metric: List the metrics to measure the corresponding goal(s) provided in #1

4.Goal End: List the resulting metric for each corresponding goal provided in #1