Wisconsin Tourism Trailblazer Award

Complete the entry form below or if you prefer, download the Trailblazer Entry Form.

Eligibility and Application Details

• Open to all Wisconsin tourism-related businesses and organizations.


• Nominations completed by advertising and marketing agencies must be submitted in the name of the client.


• All entries must have been executed between October 1 of the prior year of submission through September 30 of the current year.


• No limit on the number of entries per organization.


• When applicable, entries should include original support materials. Materials can be emailed to jhertel@destinationswisconsin.com or sent via USPS to:

Destinations Wisconsin

PO Box 393

2480 Monaghan Way

Sun Prairie, WI 53590



• Entry materials will not be returned.
• Entry deadline is the 2nd Friday of October.

Judging Criteria

Destinations Wisconsin Membership Engagement Committee will judge entries based on whether they meets the projects' objectives as well as exhibit creativity, quality and effectiveness. Form must be complete for the entry to be considered.

For questions, jhertel@destinationswisconsin.com or call 608-837-6693.

Contact Name *

Organization*

Project Name *

Address *

City *

State * Wisconsin Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wyoming

Zip *

Phone *

Email *

Category (Select one category and organization budget option): *

Outstanding Marketing or Communications Project

Select Organization Budget Organization Budget Under $1.5 million Organization Budget over $1.5 million

Outstanding Partner Collaboration

Select Organization Budget Organization Budget Under $1.5 million Organization Budget over $1.5 million

Outstanding Destination Development

Select Organization Budget Organization Budget Under $1.5 million Organization Budget over $1.5 million Outstanding Destination Development

1.Project goals: List one to four measurable goals that were used for your project or partnership:

Project Goal #1 *

Project Goal #2

Project Goal #3

Project Goal #4

2. Project Tactics: List the tactics for each corresponding goal provided in #1.

Tactics for Project Goal #1 *

Tactics for Project Goal #2

Tactics for Project Goal #3

Tactics for Project Goal #4

3.Goal Metric: List the metrics to measure the corresponding goal(s) provided in #1

Metric for Project Goal #1 *

Metric for Project Goal #2

Metric for Project Goal #3

Metric for Project Goal #4

4.Goal End: List the resulting metric for each corresponding goal provided in #1

Resulting metric Project Goal #1 *

Resulting metric Project Goal #2

Resulting metric Project Goal #3

Resulting metric Project Goal #4

Please answer this math problem: 1 plus 18 *

Submit