VISIT Milwaukee

There’s an undeniable energy in fun, urban-easy Milwaukee. While still celebrating our beer brewing heritage, the city now has a powerhouse arts scene, big-city attractions, revitalized historic districts, numerous James Beard-nominated chefs and a burgeoning “locally sourced” culinary movement.

Milwaukee’s über-cool combination of cherished tradition and modern attitude is reflected in our architecture and in a variety of walk-around, character-filled neighborhoods. The city’s German heritage is celebrated along cobblestoned Old World Third Street, and the emerging Walker’s Point area is already nationally acclaimed for its locally made cheese, chocolate, ice cream, coffee and craft beers.

Stroll down the picturesque RiverWalk – past the “Bronze Fonz” statue of Henry Winkler’s beloved “Happy Days” character – to the Historic Third Ward. This six-square-block, converted warehouse district contains the city’s highest concentration of art galleries, as well as theaters, specialty stores, restaurants and nightlife, and is anchored by foodie paradise Milwaukee Public Market, ranked among the top markets by Frommers.

Milwaukee is the only city in the world where the city icon along the spectacular, Lake Michigan shoreline – the Milwaukee Art Museum – literally opens its “wings” to welcome all. Next door, maritime heritage meets 21st century cool at Discovery World with its high-tech displays and fresh and saltwater aquariums, also summer berth to Wisconsin’s official tall ship, the S/V Denis Sullivan.

Unleash your inner rebel at the world’s only Harley-Davidson Museum where a priceless display of 450 bikes celebrates the rich history of Harley, the passion of the riders and Harley’s contribution to pop culture over the years. And it’s game on at Potawatomi Hotel & Casino for the excitement of more than 3,100 slot machines, 100 table games, an expanded, off-track betting room and numerous culinary options.

Family fun is guaranteed at the nationally ranked Milwaukee County Zoo, Milwaukee Public Museum and Miller Park baseball stadium, while adults can enjoy the sample brews on brewery tours offered by MillerCoors and local microbreweries like Sprecher Brewing, Lakefront Brewery and Milwaukee Brewing Company. Milwaukee Food and City Tours treats you to culinary tours of the ethnic neighborhoods and excursion boats and kayaks beckon on the Milwaukee River and Lake Michigan.

Find your inner rock star at Summerfest, an 11-day music extravaganza filling 10 stages and an amphitheater at the lakeshore’s 75-acre Henry Maier Festival Park. The festival park is also home to Milwaukee’s summertime line-up of colorful ethnic fests including Irish Fest, German Fest, Festa Italiana, Polish Fest, Mexican Fiesta, ending with Indian Summer Festival in September.

Milwaukee is your destination for fun and entertainment – any time of the year!


VISIT Milwaukee


VISIT Milwaukee
  • Beaches
  • Biking
  • Boating
  • Botanical Gardens
  • Breweries and Wineries
  • Canoeing and Kayaking
  • Children Museums
  • Frank Lloyd Wright
  • Galleries
  • Golf
  • Great Lakes Harbor Towns
  • Heritage
  • Indoor Waterparks
  • Museums
  • Parks and Forests
  • Performances
  • Spas
  • Specialty Stores
  • Spectator Sports
  • Zoo & Animal Attractions


648 N. Plankinton Avenue, Suite 220, Milwaukee WI 53203