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Destination Madison

Madison is known for going beyond the expected. Promising both intellectual and emotional appeal, Madison is known for its five area lakes, year-round recreational opportunities, stimulating cultural offerings and distinctive restaurants and shops. Madison constantly appears on short lists of great places to live, work and play.

Every day, visitors are discovering all of the wonderful attractions that Madison has to offer. From the stunning Wisconsin State capitol, the world-famous Farmer's Market and vibrant downtown to the family-friendly Henry Vilas Zoo and Madison Children's Museum, the wonders of the University of Wisconsin - Madison campus to the natural beauty of Olbrich Botanical Gardens and the UW-Arboretum, visitors are constantly amazed at the endless list of attractions. But that's only part of the picture!

Venture out in any direction from Madison and, amid the rolling green landscapes, you'll encounter charming ethnic enclaves, fascinating artistic communities and some of the state's most interesting tourist attractions including Cave of the Mounds, Cascade Mountain, Devil's Lake State Park and more.


Destination Madison
  • Agriculture and Farm Tours
  • Antiques
  • Beaches
  • Biking
  • Boating
  • Botanical Gardens
  • Breweries and Wineries
  • Canoeing and Kayaking
  • Children Museums
  • Cross Country Skiing
  • Downhill Skiing
  • Fishing
  • Frank Lloyd Wright
  • Galleries
  • Golf
  • Heritage
  • Indoor Waterparks
  • Museums
  • Outlet Malls
  • Parks and Forests
  • Performances
  • Romance
  • Shopping Meccas
  • Spas
  • Specialty Stores
  • Spectator Sports
  • Waterparks
  • Zoo & Animal Attractions


22 E. Mifflin St., Madison WI 53703