Manitowoc – (November 7, 2019) The Wisconsin Association of Convention Visitors Bureaus (WACVB) today announced that it will now be doing business as “Destinations Wisconsin.”  The organization has 38 members that work together to drive destination economic impact, job creation and enhanced quality of life through tourism. 


Destinations Wisconsin better reflects our evolving membership, said Executive Director Julia Hertel.  “Whether they are a convention and visitors bureau, chamber of commerce or similar tourism entity, our members continue to drive economic impact in their communities through tourism marketing.  But beyond that, they are playing a more collaborative role to ensure their destinations’ success through job creation, community sustainability and quality of life.”


Destinations Wisconsin was formed in 1993 and strengthens and supports Wisconsin destination marketing and management organizations by providing educational, marketing and advocacy opportunities.    Destinations Wisconsin also partners with the Wisconsin Department of Tourism to promote the state as a meetings and convention destination and sporting events destination through the Meet in Wisconsin and Sports Wisconsin campaigns.  The organization hosts the annual Wisconsin Fall Tourism Conference, serves as a member of the Tourism Federation of Wisconsin (the state tourism industry’s advocacy coalition), and is a member of Destinations International.


“As destinations around the world are making strides to encompass visitors and residents together in their promotional efforts, we applaud Destinations Wisconsin on behalf of the state’s destination organizations for adopting a name that identifies the greater community of Wisconsin as a place people want to live, work, visit and invest – a place that is a destination for visitor and residents alike,” said Don Welsh, President and CEO of Destinations International.


Destinations Wisconsin’s website address is now, however it will redirect users of its former address,, to the redesigned site.  The website will continue to be serve as a portal to member destination websites and social media channels, and allow for the ordering of member destination visitors guides and bumper stickers.  The redesigned website will also feature more information about the work of Destinations Wisconsin.


Board members of Destinations Wisconsin are: Bayfield Chamber of Commerce & Visitor Bureau, Visit Beloit, Visit Brookfield, Door County Visitors Bureau, Visit Eau Claire, Destination Lake Winnebago Region, Fox Cities CVB, Greater Green Bay CVB, Janesville Area CVB, Visit Kenosha, Explore La Crosse, Visit Lake Geneva, Destination Madison, Manitowoc Area VCB, Marshfield Area CVB, Visit Milwaukee, Minocqua Area Chamber of Commerce, Oshkosh CVB, Real Racine, Visit Sheboygan, Stevens Point Area CVB, Visit Washington County, Waukesha & Pewaukee CVB, Wausau/Central Wisconsin CVB, Wisconsin Dells VCB, and Wisconsin Rapids Area CVB.  Associate members are: Ashland Area Chamber of Commerce, Eagle River Area Chamber of Commerce, Hayward Lakes VCB, Elkhart Lake Tourism Commission, Hudson Area Chamber of Commerce, Middleton Tourism Commission, Prairie du Chien Chamber of Commerce, Greater Tomah Area CVB, Waupaca Area CVB, Chippewa Falls Chamber of Commerce and Sparta Area Chamber of Commerce.

Date: 11/07/2019