Racine – The Wisconsin Association of Convention and Visitors Bureaus (WACVB) today presented the 2017 Wisconsin Tourism Trailblazer awards to Greater Green Bay Convention & Visitors Bureau and Visit Eau Claire for outstanding marketing and partnership efforts.
The Greater Green Bay Convention & Visitors Bureau received the Trailblazer Award in the under $25,000 Marketing Campaign category for the Green Bay’s BIG Welcome: Wisconsin Badgers vs. LSU Tigers at Lambeau Field Communications Initiative. The goals of this initiative were to sell the Green Bay experience to the thousands of Badger and Tiger fans and to extend their stay in the Green Bay area for the College Classic game. Both goals were reached. The CVB set up events and welcomed fans as they arrived at the airport, staffed their mobile visitor center in highly visited areas throughout Green Bay, provided College Classic Web site content for visitors, placed welcome banners with the CVB Web site posted at the airport, assisted UW and LSU alumni groups with pre-game event planning and more. The estimated economic impact for the weekend was $14 million, plus there was a tremendous amount of national television exposure. The Greater Green Bay CVB succeeded as the go-to information source for media, fans and local businesses.
Visit Eau Claire Cultural Tourism Committee received the Trailblazer Award in the Outstanding Partnerships category for the Light Up Eau Claire New Year’s Eve event. The Visit Eau Claire Cultural Tourism Committee; made up of the Chippewa Valley Museum, Children’s Museum of Eau Claire, Eau Claire Regional Arts Center, Downtown Eau Claire Inc., Eau Claire Parks and Recreation, UW-Eau Claire and Community for the Confluence, formed with the objective of showcasing the culture and heritage of the greater Eau Claire area and its rivers. The committee wanted to implement an annual signature event that showcased the area’s cultural assets. The inaugural Light Up Eau Claire New Year’s Eve was created and brought hundreds to downtown Eau Claire to experience local music, art, food, fireworks and the Lismore Lantern Parade - modeled after the signature lantern festival in Eau Claire’s sister city: Lismore, Australia. The Downtown hotels were sold out on an evening that typically had lower hotel occupancy and all proceeds of the event went to the Confluence Arts Center. Visit Eau Claire and its community partners are now in the process of planning this year’s New Year’s Eve Light Up Eau Claire event.
WACVB presents the Wisconsin Tourism Trailblazers awards each year during the Wisconsin Fall Tourism Conference in an effort to increase the visibility of Wisconsin’s tourism industry and destination marketing organizations. The awards recognize Wisconsin tourism organizations for outstanding marketing and partnership efforts. Wisconsin Department of Tourism Secretary Stephanie Klett joined WACVB in presenting the award during at this year’s conference in Racine. WACVB represents Wisconsin's destination marketing organizations and initiates cooperative ventures that strengthen Wisconsin's tourism industry.