Wisconsin Association of Convention and Visitor Bureaus (WACVB) and several of its members launched a public education program that showcases the value of the state’s tourism industry to Wisconsin’s economy and future.
The Tourism in Wisconsin - Keep it Growing Public Education Broadcast Program is aimed at raising awareness among Wisconsin citizens of the economic impact and benefits of the tourism industry to the State of Wisconsin and local communities.
The program’s TV and radio spots will air for 3 weeks beginning the Monday, May 22 on a minimum of 170 Wisconsin radio stations and 22 TV stations through the Wisconsin Broadcasters Association (WBA) Public Education Program.
“The Wisconsin tourism industry is a valuable contributor to Wisconsin’s economy and quality of life,” WACVB Executive Director Julia Hertel said. “This public education program is an opportunity to share this message with Wisconsin residents as we kick off the summer travel season.”
The program is funded through WACVB, (your DMO), and Visit Sheboygan, Visit Beloit, Marshfield CVB, Tomah Chamber & CVB, Greater Green Bay CVB, Minocqua Area Chamber, Greater Madison CVB, WI Dells CVCB, Fox Cities CVB, Oshkosh CVB, Stevens Point Area CVB, Manitowoc VCB, Visit Eau Claire, Door County Visitor Bureau, Real Racine, La Crosse Area CVB, Janesville CVB and Visit Lake Geneva. Boelter & Lincoln marketing agency of Milwaukee produced the spots.
Tourism in Wisconsin - Keep it Growing TV spot: https://youtu.be/9DXALMf7qhY