| Destinations Wisconsin

Destinations Wisconsin's Annual Conference for Destinations Marketing Organizations and Wisconsin Tourism Industry Professionals

Capitalize on Connections at the 2025 Destinations Wisconsin Fall Conference in Madison November 6 & 7. We will have top-notch speakers, including keynote speaker Destinations International President & CEO Don Welsh, great learning sessions, networking opportunities and fun! We are busy working on the conference agenda and registration will be available by early September, but be sure to mark the date on your calendar today.

Learn more about our host destination & book your room at the Madison Concourse Hotel & Conference Center. Room block deadine is 10/6.

Online Registration opens in early September. Registration Fees will be as follows:

10/15/25 Early Bird Fee: Destinations Wisconsin MEMBER organizations- $140, Non-member - $160

Full Fee: Destinations WI Member - $160, Non-member - $180
One-day registration: $95

Sponsorship & Exhibitor Opportunities - Online Registration is now available. Break sponsorships and exhibit opportunities are still available.

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Destinations Wisconsin Trailblazer Awards: We will present awards for the best Wisconsin tourism marketing, destination development and partnership campaigns at the Wisconsin Fall Tourism Conference. We need your applications! Learn more & Apply.

Online Registration Now Available

Convention Files

Sponsor & Exhibit Opportunities

Conference Agenda

Thursday, November 6 2025

11:00 AM - 5:00 PM

Registration - Foyer

12:00 PM - 1:45 PM

Opening Luncheon

Trailblazer Awards Ceremony & Travel Wisconsin Outlook

Sponsored by Discover Wisconsin

2:00 PM - 3:00 PM

Breakout Sessions

DMO Roundtables – Sports & M&C sales, Motorcoach sales, Marketing Research, Social Media & Content Creation
Native American Tourism: Cultivating Authentic Experiences And Empowering Communities
AI Tools & Tactics for Tourism & Hospitality

3:00 PM - 3:25 PM

Networking Break

Sponsored by

3:30 PM - 4:30 PM

Breakout sessions

DMO Roundtables 2 – Visitor Centers & Services, Visitor Guides, Events, Partnerships/Membership
The Sound of Success: Building a Music Tourism Scene
Using LinkedIN to land more meetings and sports travel

4:30 PM - 6:30 PM

Marketplace & Reception

While networking with your colleagues, enjoy hors d'oeuvres and beverages. Visit all the sponsor and exhibitor marketplace booths for a chance to win some fabulous door prizes. Hosted by Destination Madison.

Sponsored by: People.Inc., Epsilon, Simpleview/Granicus

6:45 PM - 10:00 PM

Downtown Madison Dine Around - Enjoy your Thursday evening exploring Downtown Madison